FP Movement Visual Merchandising

As the Visual Merchandising Lead Captain at Free People Movement, I help execute monthly visual directives and translate them into in-store displays that are both cohesive and visually appealing. I dress forms and performance areas, focusing on product placement, layering, and outfit building to highlight the hot - cold store and brand priorities.

I approach merchandising with a creative and strategic mindset, thinking through how each display not only looks but also guiding customer experience. By adapting directives to fit our store layout, I make spaces easy to shop, and align with Free People Movement aesthetic.

This role has strengthened my ability to combine styling, teamwork, and trend forecasting, while bringing the brand’s vision to life to engage customers.